Using Google Spreadsheets to Analyze Your Google Analytics Data

Introduction

Do you love Google Analytics? (Of course you do!) And do you love Google Sheets? (Duh!) Well, then we have got some good news for you: you can use Google Analytics to Google sheets to analyze the data.

What does that mean, exactly? It means that you can combine all of the data from your different websites, apps, and other sources into one place for easy analysis. You can also transform and filter that data in all sorts of ways to get a better understanding of what's happening on your website. And finally, you can use all that data to generate beautiful data visualizations that will help you share your findings with others.

Ready to get started? Let's dive in!

Overview of Google Analytics and Google Sheets

If you're not familiar with Google Analytics, it's a free tool that you can use to track website traffic. You can see information like how many people visited your site, where they came from, and what pages they viewed.

Google Sheets is a free online spreadsheet application. You can use it to store data, calculate results, and create charts and graphs.

When you export data from Google Analytics into a Google spreadsheet, you can combine data from different sources, transform it, and analyze it with ease. For example, you can even connect your Google spreadsheet to Google Data Studio to share your data with others.

How to Export Google Analytics Data to Sheets

To export your Google Analytics data to a Google Sheet, follow these simple steps:

1. Sign in to your Google Analytics account and select the account you want to use.

2. In the column on the right, under "Acquisition," click "Google Ads."

3. Under "Google Ads," click "Overview."

4. At the top of the table, click the "Export" button.

5. Select "Google Sheets."

6. Click "Export."

7. In the popup window, select the date range you want to include in your data export.

8. Click "Create Report."

Your data will be downloaded as a Google Sheet that you can open and edit in Google Sheets or any other spreadsheet software.

Transforming Your Data for Analysis

After you've collected data from your Google Analytics account, the next step is to transform it into a format that's easy to analyze. This is where Google Sheets comes in.

With its wealth of built-in functions, Google Sheets makes it easy to combine data from different sources, clean it up, and transform it into the right format for analysis.

In this example, we're going to use the SUM function to calculate the total number of pageviews for a given website over a given period of time.

Visualizing Google Analytics Data with Data Studio

So you’ve got your Google Analytics data in a spreadsheet, and you’re ready to visualize it and share it with your team—but how?

The answer: Google Data Studio. Data Studio is an easy-to-use tool that helps you take data from various sources and turn it into easy-to-read visualizations. With Data Studio, you can combine your analytics data from multiple sources so that all of the information is in one place. You can also filter, transform, and create custom visuals to make the data easier to understand.

Using Data Studio, you can create interactive dashboards and reports with meaningful visuals that are easy to share with stakeholders. It’s a great way to look at your Google Analytics data in a different way and give others insight into your analytics performance.

Conclusion

So, what are you waiting for? Get started with Google Sheets and start making sense of your Google Analytics data today!